Content Creation Hacks: How to Quickly Create Shareable Content

You need good content, and you need it right now. There are plenty of reasons why you might have an urgent need for content. If you're new to content marketing, and are just now creating your presence, you want to create engaging content quickly. You might have also been distracted by other, pressing business needs and simply gotten behind on creating good content. No matter what your reason is, these content creation hacks will help you go push out great content that your audience will be eager to share.Get Your Users to Create Content for YouIf you need content created quickly that will also be shared, crowdsourcing is definitely an option to consider. Crowdsourced or user generated content is exactly what it sounds like. You give your followers an incentive to share pictures, videos, stories, or advice that is relevant to your brand. That incentive can be tangible, such as access to premium content or a discount offer. It can also be something as simple as recognition.One of the most successful user generated content campaigns was Starbuck's White Cup contest. Consumers were invited to tap into their creative sides by drawing on their coffee cups, snapping a picture, and submitting the results. The prize was that the winner's cup would become the basis for a new Starbuck's cup.Of course, that might not be fast enough for you. In which case, you might consider a technique that has faster turnaround time. For example, you could come up with a daily theme and ask your followers to submit content related to that theme. For example, 'Tuesday Tips' could be a recurring theme where you share tips from your audience that are related to your products.Modernize Old ContentCreating content from scratch is great, but you're looking for faster solutions. So, why not consider rebooting your old content with some new features, or repurposing it into something new. One possibility is to text old blog posts and modernize them by turning them into infographics. How to posts can be turned into instructional videos. You can even mine your files for content that you've never made available to your followers. Check out your old PowerPoint presentations, for example, you might have something in there that could be uploaded and shared.Another option is to take old content and make it relevant for today. Maybe you posted a blog of product related tips a couple of years ago. You could do a 2.0 version with information that has been updated. If you've previously posted an interview or a news article, you could share a brief follow up. People really like, 'whatever happened to' stories. You never know what might become of content that you've decided to revitalized.Find Great Content to ShareDon't dismiss curation as a viable option when you need to get content out to your audience quickly. Yes, you will benefit the creator of that content as much as you benefit yourself, but this is a great way to bulk up thin content offerings. If you find the right content to curate, you'll get more visitors to your social media pages, and that will result in more focus on your original content as well.Knock Out a Few List Posts'Listicles' might have more than their fair share of critics, and let's be honest there are lots of lame list articles out there, but they are useful. First of all, they are hugely popular. People will read them, and they will share them. In addition to this, you can knock out a list post pretty quickly. After all, people aren't looking for loads of details when they open up a top ten list. They just want the rankings and a little bit of information.Use Tools and Resources to Create Shareable Content QuicklySometimes, the trick isn't really a trick at all. You simply have to either become better at doing something or leverage tools to help you create content more efficiently. A well selected tool can make it easier for you to produce content, proofread and edit that content, publish that content, and promote it. You can also use tools to create stunning visual content that is sure to get shared. You can also use tools to help you curate content. Here are just a few tools that can help you get your content out to your audience quickly.Pinterest - Pin interesting content quickly to share with your followers laterAllTop - Find the top trending stories, from a variety of sources, covering a wide array of topicsApester - Create interactive content that creates engagement and gives followers an incentive to shareEasel.ly - A web based tool that you can use to create the most shared type of content of all, infographicsYou have more reasons to give these tools a chance, than to look for a list of the best writing services in the first place. What else?Create a Social Media QuizWhich Disney princess are you? Do you know how to keep your computer safe from hackers? Which television mom are you? Where should you go on vacation this year? These aren't just random questions, they are topics of social media quizzes. If you spend much time on social media at all, you probably see the results of these quizzes posted by your friends and family members quite frequently.This is because interactive content is extraordinarily popular. It's also easy to create. Find the right tool, and you can create and share a social media quiz that your audience will love. Just be sure to find a balance between creating a quiz that is interesting and that highlights how you are capable of solving your audience's real world problems.ConclusionThese content creation hacks are great options if you have an urgent need to create, distribute, and promote content quickly without sacrificing quality. Before you know it, your audience will be engaged and eagerly clicking the share button.

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Disposable Coffee Cups and Carrier Bags Are Just the Start When It Comes to Tackling Our Plastic Pro
Britain disposes of enough single-use plastic waste in a year to fill the Albert Hall 1,000 times, the Prime Minister said in a speech this week. It was an eye-catching statement, delivered alongside a grandiose plan that has been immediately criticised for being heavy on rhetoric but conspicuously light on everything else.Crucially, the central commitment to eradicate plastic waste was given a generous 25-year timeframe that lies well-beyond Theresa May’s political shelf-life. It also came with an enormous caveat - only “avoidable” plastic waste is covered.But what exactly does avoidable mean in this context? The plan says little on that fundamental point but according to recycling experts there are some clear examples of products that could be cut almost overnight without hurting businesses or consumers.Latte levies, carrier bag charges and plastic bottle deposit schemes are a “distraction” from much bigger issues, says Simon Mountain, director of Mid UK Recycling, which processes waste from homes across Lincolnshire as well as some London boroughs.None of the policies address the key issue that billions of items thrown into recycling bins each year simply can’t be recycled, at least not economically. Often the reason is simply that they are designed with aesthetics in mind rather than the planet.Other items that are churned out and chucked away by thehundreds of millions present much bigger problems than coffee cups for recycling plants, says Mountain. Wet wipes, sandwich boxes, drinking straws and pet food pouches are among the top offenders.Pouches used for soups, pet foodand Capri-sun use two types of plastic with a foil layer inside, making them “completely unrecyclable” unless they are entirely segregated out from other items and then put through a complex process using microwaves to cook off all of the different materials at their respective boiling temperatures. Needless to say, that’s expensive and uses up a lot of energy.While they may be convenient, pouches have replaced something altogether easier to recycle. The humble food tin andaluminium can are both easy to process. They can be picked out with magnets, melted down and reused an almost unlimited number of times.Our ever-expanding appetite for food on the go is one of the biggest sources of problematic plastic waste.We spent £8bnon ready-made sandwiches in 2017 but their containers are a particular bugbear at for recycling plants. Not only are they made from laminated card that makes separating plastic from paper extremely difficult, but they have a see-through window made from an entirely different type of plastic.“They keep banging on about a latte levy but if they are going to do that they should have a sandwich pack levy as well,”says Mountain.Sandwich packaging is another example of industry going backwards. Older containers, made entirely from clear plastic, were far simpler to reprocess, says Mountain.It’s not just in the world of food where convenience has been our downfall. Wet wipes, in all their scented, antibacterial, throwaway glory, are a “big no-no”, says Mountain.“They’re basically a woven plastic,” he says.“If you look under a microscope, they’re fibrous so they don’t break down and they maintain their moisture, but they just don’t rot. People throw them in the recycling bin thinking they’re going to be recyclable.“Well there is just no way it’s going to happen.”The 70 million plastic straws estimated to end up in landfill each year aren’t recycled for the simple reason that they are too small.“I have no interest in ever recycling straws,” says Mountain.When the contents of an average household recycling bin ends up at a processing plant, materials are separated, either by hand or with a machine that uses a near-infrared beam to size up what’s on the conveyor belt. Bigger items are much easier to pick out.The process is either labour-intensive or requires a large investment in machinery. With recycled plastic selling between £35 and £75 per tonne, picking out straws isn’t cost effective.Another convenient food item - the sauce sachet- presents a double whammy of bad news for recycling plants. Not only are they tiny, they’re also made from multiple materials: plastic outer layer with a lining made of foil or a different plastic. Cotton buds cause similar issues.Much of the problem isn’t down to the fact that individual items can’t be recycled, but that they just aren’t being sorted properly so get sent to an incinerator.Many of the estimated half a billion plant pots in circulationin the UK will end up in landfill because they’re a different kind of plastic to food packaging which makes up much of our waste, says Stephen Cameron, sales director atSWRnewstar, which provides waste management and recycling services to some of the UK's biggest businesses.So what can firms do to combat the problem?First, there needs to be a rethink on the variety of plastics we use in the UK, says Mountain. Lessdifferent types of plastics and simpler product designs would mean rapid improvements in recycling rates.A move towards biodegradable plastics made from starch polymers could also help, says Cameron. “There are a number of compostable ‘grab and go’ packaging options available on the market; including, hot drink cups, plastic salad boxes, deli pots among others,” he points out. But they are no panacea. The packaging breaks down quickly but it is still single use and the materials are not recovered.TheUK needs large-scale investment to increase the number of commercial composting sites required to process these relatively new materials. A greater number of specific collections to take waste to composting are also required because compostable plastics can ruin a whole batch of traditional plastic recycling if the two types are mixed, Mountain says.Economic incentives also need to be radically altered. Manufacturers must be encouraged to use recovered material in new products, says Richard Kirkman, chief innovation officer at Veolia UK and Ireland. When the oil price is low, “virgin” plastics are often cheaper than recycled ones.A study this week by MoneySavingExpert.com found that more than half of a sample of different vegetables taken from supermarkets were cheaper to buy wrapped in plastic than loose. In this context the Government’s proposal to encourage plastic-free aisles seems far too weak to usher in the radical change to consumer behaviour that's needed.Much higher taxes on plastic packaging, and stronger measures for hard-to-recycle items are needed, says Mountain.“Very easily, the Government could say to retailers: ‘we do not allow this material, it’s not helpful, it’s not sustainable, it’s not recyclable’ and ban it.”
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